Keyword Research, You Ask Why?
| Keyword Research And Your Website Marketing Plan |  Just picking your Keyword Phrase out of a hat because that's what you think are good keywords can be disastrous and expensive in time and money, and can sink your marketing plan.
Doing a proper Keyword Research involves knowing what your customers are using for search engine searches.
You may think your prospects are searching for Donuts, when in reality they may be searching for Glazed Donuts, Honey Dip Donuts, Chocolate Glazed Crullers, Hot Muffins. Furthermore; the these phrases may well be targeted to your product, they may only bring a dozen visitors per day to your website.
Keyword Research may well reveal your customers are searching for a related term that has the potential to deliver several hundred or thousands of visitors a day. This is where Cirelle's comes in. For a free consultation Call 603-425-2221
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| Pick A Card, Any Card | Well today is the first day of the rest of your life... Such optimism has been going on for years, but what they don't say is, "You'd better remember what you learned yesterday!".
Keyword Research so often overlooked yet so important. When people think of starting an on-line venture or using the Internet to enhance their existing project, the first thing they want to do is "Put Up A Website".
So they buy a domain name and off they go to the cheapest hosting outlet they can find, get a free website template, throw some quick content on a couple of pages, maybe some images and voila, the bucks should start rolling in now!
Being in their business they are close to all the details of what they do and they surmise they should use the "obvious" keywords... they would use to search for their business or product.
Rarely if ever do they practice the guidelines offered in the Organic Marketing Strategy section presented here, then wait, and wait, and wait.
One day they may end up saying, "Yeah we had a website but it was never found because "the hosting company we chose didn't promote it right", or "the web doesn't work", or some other thing, but any excuse will do.
Getting started in this way is like playing the Pick a Card Any Card game from a stacked deck or with marked cards. After all it's only money, right? | |
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| What Keyword Research Can Reveal | You may have chosen keywords closely associated with your on-line business, but there is more to it than having the obviously close keywords, as real people may be searching for something close, or your competition may be staggering, locking you out of the top search engine results page positions because they are extremely well optimized, have had well optimized sites for quite a while, tons of pages, loads of backlinks, and a very decent page rank.
As seen on our Website Optimization & Marketing - Why You Need It! page, the #1 slot on a search engine results page only has the potential of getting 42% of the clicks with it going down from there. If your competition (for that particular keyword) is keeping you down, you get to share in the remaining 1 to 2 percent of the available clicks.
If you had done a comprehensive keyword research you may have found there are other low hanging fruit in the form of what people are searching for that is less competitive, relevant to your business, and easier to penetrate those coveted high ranking slots!
Keywords that have a fair amount of traffic, a fair value per click, and good click through rate can bring more traffic to your site, providing the opportunity to make a sale. After all if you're in it to make money, you need a decent conversion rate on a product capable of earning you a decent living. | |
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| What Are The Best Keywords? | The obvious answer is the best keywords are the ones that work!
Deciding which keywords work is another story altogether. This is where Cirelle's Keyword Research program can help.
Taking your initial keywords, we process them for analysis of how strong the keywords are but more importantly, do your keywords have commercial value, which means would a click for that keyword net a reasonable monetary return, is there sufficient traffic to result in a sale, is your competition for those keywords staggering where you may never see the light of day on page 1, and are there alternatives that have reasonable traffic, decent commercial value, and a penetrable potential for you to get one of those top rankings.
When it gets down to it, the best keywords come from those that get you the most response to your offerings. | |
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| Be Prepared To Make Some Adjustments | As we said on our Organic Marketing Strategy page, you should write your content in such a way your keywords naturally flow. This way you avoid keyword stuffing and other arcane methods to plant keywords in your content.
Choosing new keywords may require you to go back and revisit your content so it flows with your new keyword choices. A short amount of work can provide the impact you need to promote your new keywords and optimize your subject to increase your page ranking and drive more potential seekers to your website.
Please click on Website Optimization & Marketing - Why You Need It! for more information on keyword choices, traffic and competition, and for a free consultation on Keyword Research call 603-425-2221
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Related Links:
SEO Marketing & Optimization
The Site Review
Keyword Commercial Value
Understanding Your Competition
Organic Website Marketing Strategy
Search Engine and Website Optimization
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| Friends of Kevin Radio Interview | Cirelle has been providing Internet based products and services since 1997, developing content managed systems before CMS was an acronym. In this interview, Search Engine Optimization is discussed with Cirelle CEO Greg Cirino on the Friends of Kevin Radio Program
Web Design and Devlopment @ friendsofkevin.com |
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| How's Your WebSite Marketing Working for You? | We take your keywords and find out if they comply with the 4 rules of optimization!
Do they have Relevance?
Do they get Traffic?
Are they Too Competitive?
Do they have Commercial Value?
Oh... Can They FIND YOU?
Just Maybe You're Targeting The Wrong Keywords
Click Here for More Information on Keyword Research
We can help!
Call 603.425.2221 for a consultation Today!
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