More of us are becoming aware of the benefits of going Organic. Organic gardening, organic food, meats raised on organic feed and so on.
When we consume organic foods, we get more value from the food in the way of nutrients.
When it comes to your website, you should be thinking organic as well.
An organic website should be rich in information (nutrients) which is “food for thought”. As with organic food, nutrient rich or information rich websites provide more value to your visitor, which in turn may produce a higher conversion rate (sales) for your business.
When we introduce additives to our food, we actually reduce the nutrient value. It may look like we’re getting more, but in reality they’re only fillers that tend to leave us less satisfied. It won’t be long before we look for something else to give us what we’re looking for.
The same holds for websites. When sites are missing the good quality information we crave, we quickly go some place else to find what we need.
Another phrase associated with organic websites is Organic Marketing.
Orgainic websites, having an information rich presentation, providing good quality, authoritive food for thought, designed to attract your prospective customer, keeping them coming back for more, and also helps your ranking in the search engines without the need for key word programs.
Many of us have been approached by the major search engines to buy into the paid advertising key word programs. You’ve seen them, those first 3 or 4 paid advertiser links on the first page of the search engine results. They appear above the organic (free listing) search results.
These key word programs can be thought of additives when used with websites lacking in good quality information. Unlike adding seasoning to your food preparation, they typically result in acting like fillers specifically designed to drive traffic to your website. Conversion of that traffic into sales may be another thing all together.
Key word programs can end up costing you $100, $300, $700 or more per month, and fail to produce the desired conversion results you are hoping for.
How could this be? My website gets lots of traffic, but we’re not getting sales!
While it’s true the key word programs can drive traffic to your website, if you’re serving junk food, folks are going elsewhere.
Questions you should ask yourself about the content you are serving include; Am I being clear about my product or service offerings?, Do I sound like the expert in my field?, Do I appear as mediocre or ordinary?, Does my competition do a better job at appearing credible?, and most importantly, Can my content be found on other websites (referred to as Duplicate Content)?
Nutrient rich content leads to a clear understanding about your product and service. When you are the authority, people will realize your credibility and be inclined to do business with you.
Avoid just copying and pasting content from other sites, even your suppliers, into your website. If you need help writing the content for your site, you should utilize the services of a professional copywriter. This small investment will boost your credibility and help toward increasing the conversion rate of your organic website.