Posted by: GregCirelle
One of the most common misconceptions about starting an on-line business is, just build a website and you start selling to all those Internet customers. This misconception is also true with regard to the turn-key on-line stores. These turn-key solutions provide the product, pricing, payment options, secure certificates (the browser lock you look for when making a purchase), the look and feel, and so on.
Since they are handing you everything on a silver platter, you will need to provide a domain name (if not included in the package), and heavily invest into advertising your on-line store. The lion share of the cost is in the marketing and advertising. Building a professional website with all the bells and whistles is cheap by comparison when it comes to marketing the products and services.
Look and listen closely to advertising, you will find on-line businesses push their domain name across television, radio, newspaper ads, coupons, flyers, direct mailing etcetera. Businesses without a brick and mortar storefront are some of the better known brands. For example, Overstock.com is a large drop ship business, and Amazon.com is the largest reseller sales portal.
The Amazon.com, you know the people with the “Smile on the Box”, is known to just about everyone, and provides a heavily advertised sales portal. Searching Amazon for a product will produce results from a variety of vendors with different prices for the same item. Amazon makes it’s money by taking a piece of the action with the responsibility of delivery placed on the supplier.
Amazon.com at one time provided the Amazon book store sales portal. For every book sold via your website, you would get a stipend, a small price to pay on the part of Amazon.com as they would get a large number of back links to their site. Most of the time, the site owner with the book store would receive little if anything at all, but Amazon still had the back link.
Why would the back link be important? Because the larger number of back links you acquire to your website, the higher level of authority is perceived by the search engines. Thus better rankings.
Amazon did it right. The back links come from far and wide without using some link farm. Back links originating from known link farms will surely get you listed at the bottom of the search results pages. Link farms are just websites dedicated to generating thousands of links to your site for a variety of keywords, originating from 1 or more servers. Beware of SEO companies touting their ability to get you tons of back links. They could be doing more harm than good.
Another marketing pitfall is relying too heavily on search engines when creating brand awareness. Take a lesson from successful companies by utilizing their techniques where possible.
Pay close attention to the ads the next time you are watching television, listening to radio, reading the newspaper, magazine, receiving coupons, flyers and other forms of direct mailing.
Marketing across many of these mediums will help create brand awareness and plant the seed for a prospective customer to type in your URL into a search engine or browser address bar.
Best of luck in your on-line endeavors.