John Lennon wrote the song Imagine, where he suggested we imagine such things as, no heaven, no countries, no possessions.That was years ago. This is today:

Imagine there’s no money
It isn’t hard to do
Lot’s of traffic daily
But no conversions boo hoo…

Unless your website is a hobby, chances are you would like to use it as a venue to sell your product or service. The only way to do that is to have a decent conversion rate.

Conversion Rate: The ratio of visits to action where someone buys something from you, joins your program, etc…

It has been said a conversion rate could be in the order of 3% to 20% on average. What is usually omitted is the process to reach your targeted audience with the right message. (more…)

Guest Post: This article was written by Jeremy Burchard, an expert
in the Web Search category at www.yoexpert.com

Ever since Google became one of the most powerful companies in all of Internet commerce, websites and companies have been clamoring to figure out how to make search engines work for them by optimizing website content. Think about it: the search function is the crux of the Internet; it’s the heart of the internet experience.

Remember some of the first-generation engines like Lycos and Ask Jeeves (now simply Ask.com in the U.S.)?  The nature of typing a few keywords into a box and having a search engine “go get it,” or asking a question and getting an answer, is what the information superhighway is all about. On the other side of the coin, being a content provider and optimizing website content for your visitors is one of the only ways to ensure that yours is the product Lycos is getting, or the answer Ask.com is giving.  (more…)