Keyword Research, Optimized Website Design, Search Engine Competition, Targeted Traffic
Posted by: GregCirelle
What does Optimized Theming mean?
To optimize means, “to make as effective, perfect, or useful as possible”, while theming is used to “create a unifying or dominant idea”. So Optimized Theming is to create an effective dominant idea.
Now what does this have to do with websites?
In the world of Optimized Website Design, content is your weapon, it is what you use to identify and present a need and apply a solution to fill that need. This is a natural extension of your keyword research process as your optimized theme will surround and reinforce your best or primary targeted keyword phrase.
As an expert in your field, you would pick a specific topic to focus your content. For example, a doctor may pick a specific ailment for his dissertation, while an auto mechanic might pick a specific repair to write about. To define this methodology a doctor writing about psoriasis would hesitate to include a lot of information about the heart and cardiovascular system, or the mechanic writing about tire repair, would be less likely to be talking about the proper operation of the cooling system.
Skin disease and heart disease would be two different dominant ideas, as would be tire repair and anti-freeze. Your primary keyword phrase is your dominant idea or theme.
Focusing on a dominant idea or theme, is the first step. Next comes the optimization process and is where you build supporting content to make your case. A good word count target would be in the area of 500 to 1000 words. As an expert in your field, it would be relatively easy to come up with 500 to 1000 words of content, and in reality, you may have much more.
For a web site, or web page, much more than 1000 words may be daunting, and cut down on the number of people that will actually get to the end. This means editing out the superfluous content or embellishment and stick to the facts as much as possible.
Your content should be focused on the dominant idea or theme of your targeted phrase. You can always create more pages later on, to either go into detail or write about related themes as they pertain to your dominant idea. Cirelle can help provide unique supporting content, optimized to your theme.
Why is this important?
This brings me to the search engines. Search engine algorithms (of which there are many) take into consideration foremost, quality focused content. This allows the algorithms to identify the focus of your web page, and consequently will provide your content to their users when a search is done for your keyword phrase.
Their (the search engines) business is to provide links to quality content based on the user’s search criteria. If they produce junk results or unrelated results, users will go somewhere else to get their information. Hence search engines will reward a web site with a top link for well optimized, themed content.
Remember, you are the expert, your content should reflect this. Being the expert you will find less (if any) need to copy and paste from the work of others and your content will be unique, in presenting an optimized themed web page.