Organic Marketing Strategy
| What is Organic Marketing? | Organic marketing is a concept which requires several techniques making your website attractive to the search engines and more especially to the users of the search engines searching for products or services using the keywords you have targeted.
You need to strive to make your content Substantial, Integral, Reputable, and Authoritative and avoid appearing Generic, Mediocre or Ordinary.
Page structure (this is your HTML) should be correct. Broken or missing tag components, improper document type declarations, and other incorrect formatting of your page's HTML could be a signal to the search engine spiders your page may provide a less than reasonable experience to their users, thus you may be dinged for this in your ranking.
Having very little text on your pages for the spiders to capture will also put you at a disadvantage. Spiders need text to index. Having your site made up entirely of images or flash presentations makes it challenging for spiders indexing what you have to say. Your text should be informative and authoritative written in a style your readers can easily understand. Avoid the temptation to copy and past text from other websites.
The use of informative title tags is something to keep an eye on. Avoid having the same title tag across all pages of your website, also titles like Page 1 or Home, etc... do little for your organic ranking as they offer little information for the visitor and the spiders.
Where the rubber meets the road is in your content. Having content stuffed with keywords or little meaning to the subject of your page will most likely cause more harm than benefit.
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| Your Text Is The Tire, Your Page Is The Road | The first step in creating interesting, authoritative content is to be the expert of your subject. Know what you want to target with your content, keep your content specific to the subject you are writing about and avoid wandering to other subjects that may require their own dedicated page (except to mention them in reference). A good Organic Marketing Strategy requires you provide informative content for the visitor.
Let us assume the subject of your page is Apples, (because you may grow apples, or eat apples professionally, or sell apples), have some nice images of apples on trees, in baskets or table setting.
Let's also assume your target keyword is "delicious apples".
Just saying "We have the best, most delicious apples in the state" would not be enough for your visitors or spiders to take away (nice photos and all).
Cramming your text with the keyword over and over without regard to the message being put out is also a waste of time and may get you penalized as this is referred to as keyword stuffing.
So what would you do?
The simple straight forward answer is "Be the Expert". Organize your thoughts with respect to the subject of your page. You could do this in a text editor (avoid a word processor if you're planning to copy and paste your text) or on paper.
If you're a seller of apples, you might start out with a short intro paragraph about your apple selling business, then list why you may use a particular supplier, the quality of your product and why, how you handle and package the product, what is the benefit to the customer when choosing your apples, and so on.
Once you have the interesting points laid out, you can exclude things that may not directly apply, or contain too much detail (unless you are writing a technical paper about apples).
Organic marketing is dependent on interesting authoritative content written in a way to entice your visitors to keep reading and refer your site to their friends, family, co-workers, etc...
Avoid the temptation to copy and paste existing content from another website. Again, Avoid the temptation to copy and paste existing content from another website! | |
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| What Happens Now? What About My Keywords? | A trick I was taught years ago was described to me by someone who said I could read an entire newspaper in a few minutes, gleaning the interesting bits I was interested in. This is directly related to writing in the natural form.
Writing natural well formatted text pertaining to your subject will naturally bring out your keywords in your content without having to stuff keywords in here an there, and is an important factor in your Organic Marketing Strategy.
So back to the newspaper, the first paragraph (sentence) lays the groundwork for the content which follows. This is the teaser text which is to compel you to read on. If there is little interest derived from the first paragraph, there is little reason to continue along with that article, and time to move on to the next. Before you know it, you're done with the paper.
This is true with your web page.
Your introduction should be interesting enough to compel the reader to continue.
Next you would use your thoughts (you organized earlier) to "Be the Expert" and create presentation about your "delicious apples".
Pay close attention to spelling and grammar (as someone will surely notice), and ensure your article flows naturally, is informative, and results in a call to action.
Use your keywords throughout where they would naturally fit in. | |
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| What About My Images? | Once you have and are satisfied with your textural content, you may want to consider adding 1 or 2 images to add emphasis to your subject.
When using images, you should make sure your image alt tag is descriptive and contains your keywords. Remember, spiders have a problem reading image content. An image that says "Delicious Apples" will not be seen by the spiders as the words, but in fact just an image.
Naming the image delicious-apples.jpg with an alt tag saying something like "We have the most delicious apples" will go a long way to bolster the importance of your keywords. The visitor will see a nice image of what looks like delicious apples and the spiders will see you have an image depicting delicious apples.
Spiders don't care how pretty a page looks, but good aesthetics are something to present to your human visitors. Organic Marketing incorporates the best of both worlds, as the spiders index and rank you, and your visitors may refer you to others, and presents you with a win win situation. | |
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| The Call To Action | Having a call to action let's the visitor know what you would like them to do. You have to ask your visitor to do something.
Let the visitor know you would like for them to call you, order from you, sign up with you. This will produce 1 of 2 possible results, either they go away, or they get in touch with you.
This may be the most important part of your content once you have a prospect interested in your product or service.
If you would like a free consultation with respect to Organic Marketing Strategies call 603-425-2221.
Click this link to return to Website Optimization & Marketing - Why You Need It!
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Related Links:
SEO Marketing & Optimization
The Site Review
Keyword Research
Keyword Commercial Value
Understanding Your Competition
Search Engine and Website Optimization
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| Friends of Kevin Radio Interview | Cirelle has been providing Internet based products and services since 1997, developing content managed systems before CMS was an acronym. In this interview, Search Engine Optimization is discussed with Cirelle CEO Greg Cirino on the Friends of Kevin Radio Program
Web Design and Devlopment @ friendsofkevin.com |
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