The Organic and Pay Per Click Marketing Strategy
TARGET: TOP POSITIONS IN THE SEARCH RESULTS PAGES.
The reality comes down to the wire when your Internet & Website Marketing Plan is flawed and your pages show up in the 300+ position for your chosen keywords. This is about the same as not being listed. If your website is in the 300 position, and results show 10 per page, you're looking at 30 pages down. Now think about how often you click through 30 pages of search results... Is your digital marketing working?
The most common flaw when it comes to Search Engine Ranking is based on Choosing the Wrong Keywords, Choosing Keywords having a low traffic response, failing to Understand Your Competition, and Picking Keywords having little Commercial Value. This can seriously impact your Organic Search Results and your business. This is where SEO comes in.
Pay Per Click (PPC) marketing may have some merit for certain on-line business. This is where you pick a series of keyword phrases and bid or pay a pre-set amount for every click someone makes to your website. Some PPC agencies charge you a flat rate, say $1100 per month for a series of keywords and provide you with reports, Then the next month, you pay $1100 and repeat the process. If you have the budget for this type of marketing, it may be the right marketing strategy for you. Remember! Your PPC program will only help you if you have good Organic Content. Otherwise, your visitors will leave your site just as fast (due to poor or misleading content) and you pay for the Click.
Keeping an eye on your Click-rate Conversion, is important with PPC as well as Organic Marketing strategies, and is a good indicator your content is targeting your expected audience.
Click-rate Conversion is the money you make, or the lead you gain when a visitor clicks on your site and purchases/inquires about your product or service. A site failing to provide a good user experience, is poorly developed, or leaves out a proper call to action, will result in a poor conversion rate. You want to be sure the money you Pay Per Click is well spent, and choosing the right keywords as well as having targeted, informative, authoritative content will help you achieve this.
Website Marketing takes into consideration what is an acceptable level of potential visitors to your site for a version of your keywords. You may think a large number of potential visitors per day on a very competitive keyword is great, And it just may be if you're able to rank #1, Something to consider though is if your competition is well optimized, will you ever see the light of day on that first page, never mind the #1 slot?
Note these values for first page ranking:
The number 1 ranked website receives 42% of clicks
The number 2 ranked website receives 12% of clicks
The number 3 ranked website receives 8% of clicks
The number 4 ranked website receives 6% of clicks
The number 5 ranked website receives 5% of clicks
The number 6 ranked website receives 4% of clicks
The number 7 ranked website receives 3% of clicks
The rest share what's left.
With Organic Website Marketing, the onus is on you to provide well thought out content containing the keywords you have chosen, and can be viewed as authoritative. Having authoritative content (meaning nowhere but here), people will be inclined to link to your page, and tell others about it in their blogs and tweets, etc... Once this happens you will watch your rankings start to rise in the Search Engine Results Pages. When people visit an authoritative site, they are more likely to inquire about, purchase your goods and services. Need content for your site? We can help you with unique keyword based content at a reasonable cost! Call 603-425-2221 or Click Get A Free Consultation, Today!
Please see Organic Website Marketing Strategy for more information regarding the importance of proper content.
It may be surprising to learn in most cases, over 90% of all keywords have insignificant traffic levels and should be avoided. This is a downfall of picking keywords at random, or just because you may think they are the golden eggs that will bring traffic and possibly sales.
Keyword analysis can locate the minority of keywords having significant traffic levels while remaining relevant to your content. For more detail click Keyword Research or call 603-425-2221 for a free consultation.
We can provide you with a comprehensive SEO website marketing & optimization package.
Site Review Service is an essential tool creating a roadmap to your on-line success. The report reveals any possible issues relating to your website's on-site and off-site condition including, search engine penalties imposed on the domain, health of the site structure including broken links, extraction of natural keywords as they appear to spider software, backlinks from bad neighborhoods or link farms, duplicate content, improper redirects and performance issues.
Keyword Research is a must have when picking and choosing your target keywords. While some keywords will drive traffic to your site, you may not get the conversion rate to drive your business. Selecting the proper keyword phrases is important as you want to get a nice mix of traffic and conversion.
Optimized Organic Content is the most important aspect of a website. Having keyword rich content, on target to your message, is vital and has the greatest impact on your search engine ranking. We can provide you with the content you need putting you on message and on top.
On-site Search Engine Optimization (SEO) puts logic to your site's structure. In addition to having all the proper tags in place, good form, easy navigation, we ensure your pages properly link to other related content on the site enhancing your Page Rank (Page Authority) in addition to obtaining quality backlinks.
We offer Complete Optimized Website Development giving your business a web presence. Our company has been providing websites, content management systems and web applications since 1997. Our development package is delivered completely optimized and ready to go giving you a head start in your on-line business venture. Website Design and Development
For a free consultation Call 603-425-2221